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Why you are losing out by irrational risk-aversion

Why you are losing out by irrational risk-aversion

We all love behavioural economics, right? With their clever psychological experiments, counterintuitive insights and wonderful nudges, they throw fresh revelatory light onto our thinking and behaviour. Take for instance risk-aversion. The key insight in several of the books I’ve been perusing is that we tend to be risk-averse for gains, but the opposite for losses.