WORKSHOP
Storytelling for Leaders
Discover what your stories are communicating about you and your organisation, then learn how to craft and tell them with greater clarity, influence and impact.
When this is useful
Understand how stories shape perceptions of your organisation
Communicate ideas in a more compelling and memorable way
Build stronger connections with different audiences
Influence people without relying solely on facts and arguments
Develop clearer personal and organisational stories
Encourage others to take action
Shape emerging stories before they take on a life of their own
Communicate confidently when the ending is still uncertain
Replace dull or unfocused messaging with memorable stories
What we help teams practise
We explore the principles and techniques that make stories influential. That may include:
Understanding how stories shape perception
Making stories compelling
Using shape, structure and theme
Creating memorable characters and worlds
Connecting with different audiences
How the sessions work
Storytelling for Leaders is a two-day workshop that can be delivered virtually or face to face and tailored to your organisation.
Participants work through practical activities that develop their stories step by step. The programme draws on techniques from journalism, public relations, improvisation, filmmaking, psychology and participants’ own experiences.
The workshop also explores lessons from Disney’s approach to creating appealing heroes, fascinating worlds and compelling storylines – alongside improvisational techniques for developing stories when the ending is unknown and control is shared with the audience.
What people leave with
A clearer understanding of the stories they already tell
Stronger, more memorable storytelling skills
Practical tools for structure, theme and purpose
Greater confidence connecting with different audiences
Techniques for co-creating stories as they unfold
More influence across conversations, presentations and communications
Tell stories that move people
Explore what your stories are saying now – and learn how to shape the impact they make next.