{"id":4154,"date":"2018-04-19T13:36:09","date_gmt":"2018-04-19T12:36:09","guid":{"rendered":"https:\/\/impro.org.uk\/?p=4154"},"modified":"2018-05-30T11:32:03","modified_gmt":"2018-05-30T10:32:03","slug":"spread-news-25-words-less","status":"publish","type":"post","link":"https:\/\/impro.org.uk\/spread-news-25-words-less\/","title":{"rendered":"How to spread the news &#8211; in 25 words or less"},"content":{"rendered":"<p style=\"font-weight: 400; text-align: center;\"><a href=\"https:\/\/impro.org.uk\/wp-content\/uploads\/2018\/04\/rawpixel-651362-unsplash.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-4168\" src=\"https:\/\/impro.org.uk\/wp-content\/uploads\/2018\/04\/rawpixel-651362-unsplash-300x200.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/impro.org.uk\/wp-content\/uploads\/2018\/04\/rawpixel-651362-unsplash-300x200.jpg 300w, https:\/\/impro.org.uk\/wp-content\/uploads\/2018\/04\/rawpixel-651362-unsplash-768x512.jpg 768w, https:\/\/impro.org.uk\/wp-content\/uploads\/2018\/04\/rawpixel-651362-unsplash-1024x682.jpg 1024w, https:\/\/impro.org.uk\/wp-content\/uploads\/2018\/04\/rawpixel-651362-unsplash-1080x719.jpg 1080w, https:\/\/impro.org.uk\/wp-content\/uploads\/2018\/04\/rawpixel-651362-unsplash.jpg 1200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p style=\"font-weight: 400;\">You are an experienced story-teller. I know this to be true, because you are human. You didn\u2019t get this far in life &#8211; owning a computer, reading sophisticated blogs &#8211; without having told a few stories. Hell, you may even be a professional. Was it you I heard exchanging stories in the networking session?<\/p>\n<p style=\"font-weight: 400;\">I too am human, and I\u2019ve noticed how stories have been central to each phase of my professional life.<\/p>\n<p style=\"font-weight: 400;\">In my first job I was a journalist and was taught how to structure a news story. Get the main point across in the first paragraph. Oh, and you have a maximum of 25 words. That\u2019s your Intro, and the rest of the piece is in descending order of importance.<\/p>\n<p style=\"font-weight: 400;\">You learn to organise material quickly this way, partly through practice and partly through that other salient feature of journalistic writing &#8211; the deadline. It may be news now, but within an hour or a day it won\u2019t be so fresh, particularly if someone else gets there first.<\/p>\n<p style=\"font-weight: 400;\"><strong>When you have something new to announce or you\u2019re facing an audience unaware of something that you know, try telling summarising that news for them in your first couple of sentences.<\/strong> This applies whether you are writing or speaking. You\u2019ll be sure to grab their attention and we can welcome you to the honourable league of reporters, hacks and broadcasters.<\/p>\n<p>What stories are you telling?\u00a0 What stories is your organisation telling? Read more about our\u00a0<a href=\"https:\/\/impro.org.uk\/storytelling\/\">two-day workshop<\/a>, which takes you step by step through activities that will have you telling stories as never before. Drawing on lessons from journalism, PR, improvisation, film-making, psychology and your own rich experiences.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You are an experienced story-teller. I know this to be true, because you are human. You didn\u2019t get this far in life &#8211; owning a computer, reading sophisticated blogs &#8211; without having told a few stories. Hell, you may even be a professional. Was it you I heard exchanging stories in the networking session? I [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4168,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[35,53],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to spread the news - in 25 words or less - Paul Jackson Associates Ltd &amp; The Improvisation Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/impro.org.uk\/spread-news-25-words-less\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to spread the news - in 25 words or less - Paul Jackson Associates Ltd &amp; The Improvisation Academy\" \/>\n<meta property=\"og:description\" content=\"You are an experienced story-teller. 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