+44 (0) 1727 843820 paul@impro.org.uk


How we work

We apply the principles of Improvisation (The LIFEPASS Method) and Accelerated Learning to design and deliver our courses. This makes learning new communication skills such as flexibility, confidence, spontaneity and creativity quick and easy to achieve.

By using Improvisation both as a method of training and as part of the content of all of our programmes, people have fun. This opens the gateway to learning and memory, and real change is more likely to take root.

Our programmes are:

  • Experiential – with people participating interactively
  • Comprehensive – training is supported with ‘before’, ‘during’ and ‘after’ elements, such as reading, projects and coaching
  • Blended – with a mixture of live and e-learning

 Benefits of our programmes:

  • Learn communication skills while having fun
  • Amaze yourself with what you can do
  • Find new ways to work well with others
  • Develop confidence in yourself and trust in others
  • Express yourself more clearly and positively
  • Rediscover spontaneity and creativity

What’s different?


We make it easy.  If you want reliable and positive results, we have creative methods and people with a great track record to serve you. A typical assignment begins with consulting – finding out precisely what you want and designing the best way to deliver it. Then perhaps a series of training events, supported by top facilitators and coaches.

We make it effective. If an inspiring talk will make a significant difference to a conference, an away-day or a launch, we’ll sort that out as well.

Get In Touch

Our Associates

Led by Paul Z Jackson, we have decades of experience of working with organisations from multi-nationals and government agencies, to small start-ups and charities. We work especially with leaders, consultants, coaches, trainers and facilitators.

All our associates are selected as communication skills trainers and facilitators because they have shown a gift in bringing out the best in people, enabling them to achieve outstanding results.

Paul Z Jackson

After successful careers in journalism for Thomsons and as a comedy producer for BBC Radio, Paul has been a trainer, facilitator, keynote speaker, author and consultant. He is a co-founder and long-time President of the  Applied Improvisation Network (AIN).

In 2013 he founded The Improvisation Academy with Neil Mullarkey and Lee Simpson of The Comedy Store Players fame. The Improvisation Academy was the first to offer public access and in-house organisational training purely focused on teaching improvisation as a skill for life and in business.

Paul began practising improvisation in the UK in the 1980s, founding and coaching his group, More Fool Us, whose talents included Rob BrydonRuth JonesJulia Davis and Inbetweeners co-creator Iain Morris. He was one of the first to note the benefits of using improvisation as a tool for improving people’s communication for life and at work. He is author or co-author of several books about improvisation, coaching and organisations.

Janine Waldman

Janine is an expert in human resources, accelerated learning and executive coaching. She is Paul’s co-author of Positively Speaking and The Resilience Pocketbook. As a specialist in Solutions Focus, Janine brings a pragmatic and positive approach to our training, teambuilding and facilitation projects.


Neil Mullarkey

Co-director of The Improvisation Academy and co-founder of the Comedy Store Players, Neil can be found regularly performing improvisation in London at The Comedy Store. Since 1999 he has been bringing the skills of theatre and especially improvisation to hundreds of clients including the world’s biggest organizations. A graduate of Ashridge Business School and Cambridge University (where he was President of the famous comedy troupe the Cambridge Footlights), Neil brings his unique, interactive approach, which also embraces story-telling and forum theatre, to our presentation skills and other training programmes.

Suvi Koivusalo

Suvi has always considered herself a hybrid – she’s comfortable in business settings while simultaneously enjoying her artistic endeavours. In discovering Applied Improvisation, she has found a home where she can combine her professional acting and improvisational experience with her education and understanding of International Business Communications. She’s also the best ice-skater on our team.

Belina Raffy

Following an international career in banking and finance at Citigroup, Belina completed an MBA at Cranfield University to relax. After being introduced to improvisation and training with the father of improvisation, Keith Johnstone, Belina founded her own company, Maffick Ltd. We’re jointly offering Belina’s celebrated Sustainable Stand Up both in person and online across the globe.

Dave Bourn

Dave is the resident improvisation tutor at the University of West London, London College of Music, and teaches regularly at the Court Theatre Training Company and The Giles Foreman Centre for Acting. Dave started improvising to help reduce his anxiety but soon found he had a passion and talent for it, which makes him an ideal tutor on our presentation skills courses – and a great facilitator.

Antony Quinn

Antony discovered improvisation while devising a theatre performance in 2009, and now teaches improv in Cambridge and Peterborough. As a consultant and trainer with a broad background in design, technology and life sciences, he encourages participants to innovate by embracing uncertainty, taking risks and noticing more. Antony has led workshops at United Business Media, Ricoh Europe and The School of Life. And our clients benefit from Antony’s expertise in strategy, design, technology and innovation.

Angelina Castellini

Angelina is an experienced improvisation teacher and solutions focus coach. A graduate in International Relations from the London School of Economics (LSE), she specialises in using improvisation to teach languages (being fluent in German, Dutch, English and increasingly Spanish). She facilitates and co-trains a range of workshops for our clients.

The Inspirational Facilitator *OFFLINE* Programme – for the course you can start today!

Applied Improvisation Online Course

Make a better living with Improvisation course

Contact Us

Mobile: +44 (0) 7973 953 586

Email: info@impro.org.uk

Paul Jackson Associates Limited. A registered company in England and Wales. Company Number 09564618. VAT Number GB 213 379812. Registered Address 10 Greville House, Lower Road, Harrow on the Hill, Middlesex, HA2 0HB. Postal Address 34a Clarence Road, St Albans, Hertfordshire, AL1 4NG Telephone 01727 843 820 Mobile 07973 953 586

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